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Privacy Policy

The type of personal information we collect

We currently collect and process the following information:

  • Pupil ID and Name
  • Your name
  • Address
  • Phone number (including mobile phone number)
  • E-mail address
  • Demographics and interests (via Google analytics)
  • Images

How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • You are viewing images on our system to purchase pictures taken at your child’s portrait session at their School or Nursery.

We also receive personal information indirectly, from the following sources in the following scenarios:

  • The Photographer, School or Nursery.

We use the information given to us in order to facilitate the processing and purchasing of School or Nursery photographs.

Dunns Imaging Group Ltd. will not make available or sell any information about you to any third party for marketing purposes.

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:

  • Consent: Given by the School or Nursery.
  • Contract: Contract between Dunns Imaging Group Ltd. and the Photographer.
  • Legitimate interests: Processing of photographs in line with the agreement between the Photographer and the School or Nursery.

We may use technology to track the patterns of behaviour of registered and non-registered visitors to our site. This can include using a "cookie" which would be stored on your browser. You can usually modify your browser to prevent this happening. The information collected in this way can be used to identify you unless you modify your browser settings. We also aggregate this data to perform statistical analyses of the characteristics and behaviour of our registered users and non-registered visitors.

Every time you connect to our website we store a log of your visit which shows the unique number your machine uses when it is connected to the internet (IP address). This tells us what you looked at; whether the page request was successful or not and which browser you use to view the pages. The use of this data is strictly for statistical purposes only. This helps us to understand which areas of the site are of particular interest and also which pages are not being requested. It also tells how many people are visiting the website in total.

To opt out of your data being used by google analytics please visit

Dunns Imaging Group may amend this policy from time to time. If we make any substantial changes in the way we use your personal information we will notify you by email or an announcement on the website.

How we store your personal information

Information supplied by the photographer via school or nursery is securely stored in our private cloud facility.

We keep pupil data and images supplied to us for a period of 18 months at which point images and data supplied are permanently removed, order information is kept in line with HMRC guidelines.

Your data protection rights

Under data protection law, you have rights including:

Your right of access - You have the right to ask us for copies of your personal information.

Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.

Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at:

  • Dunns Imaging Group Ltd.
    Chester Road
    Cradley Heath
    West Midlands
    B64 6AA
    Registered in England 598527

How we store your personal information

If you have any concerns about our use of your personal information, you can make a complaint to us at the address details above.

Privacy policy updated: 1st September 2021